Ya he looks cute. Reminds me of those days where all you wanted was the guy who worked at the vegan food shoppe\luxury cheese store because you knew he was probably smart about things that were important but boring for you, like philosophy and\or veganism.
But how much can we really trust this picture? Vegans are tricky! Always tricking us with their meat flavoured patties and buttery spreads! And here he is clearly tricking us by using these other "urban grocers" to make himself look relatively more attractive.
Example, a lizard is usually considered to fall on the cuteness scale between moderately cute to creepy. Look at this guy, not much going for him in the cute department, except maybe his big eyes and dormant Fern Gully connotations for us olds.
But look how cute he gets once he is joined by his friends, Disgusting Live Chick Embryo and Frat Party Joker Goat:See...just like I said...tricky.